One Seattle Starbucks selling beer and wine

The newly-remodeled East Olive Way Starbucks in Seattle is the location of yet one more innovation test. The store has begun selling both ale and wine. Other Starbucks stores around the nation and world might start offering the new option in a couple of years. Starbucks is intending to increase their afternoon same-store product sales. Northwest producers are also looking forward to the possible sales.

Ale and wine at Starbucks

Ale and wine became, yesterday, something that the E. Olive Way Starbucks shop in Seattle begun to sell. Right now, this is the only Starbucks that has expanded like this. Although it is the only one, it is expected to go to other stores too if it goes well. This can be a intelligent move for Starbucks. About 70 percent of Starbucks’ business comes in before 2 p.m. Starbucks needs a lot more afternoon business although it did get some more business by offering the “treat receipt” push which let customers get a $2 drink if they came in after 2 with a receipt from that morning. By selling beer and wine, Starbucks could very well bring in that much-needed afternoon business that would boost same-store sales.

Producers possibility in the Northwest

Starbucks’ move toward selling beer and wine is going to be a large possibility for Northwest wineries and breweries. Ste. Michelle, Hedges Family Estate and other Northwestern vineyards are being featured at the E. Olive Way store. Northwestern brews of beer are being sold as well. It seems that wine and beer may be introduced to the world within the way that Starbucks introduced different coffees to the world.

The issue of cost of Starbucks ale and wine

There is, of course, the question of whether Starbucks will turn beer and wine into an even more expensive treat. Officials from Starbucks have answered this question to an extent. They said that 1 glass of wine, regardless how good it’s, will always be more costly than the best cup of coffee. Instead of just ordering coffee though, customers at Starbucks order a coffee with all the mixings in it, thanks to Starbucks. The normal price of a coffee is $4. Does this mean a no faxing payday loans could be needed for a wine purchase?

Articles cited

Beyond the bottle

beyondthebottle.com/blog/2010/10/starbucks-serving-wine-beer-seattle.html

Newsfeed.com

newsfeed.time.com/2010/10/19/from-one-addiction-to-the-next-starbucks-to-offer-beer-and-wine/