Friday, January 28, 2011

Taco Bell taco beef only resembles beef, suit states

Taco Bell taco beef looks like meat and a lot of people think it tastes like beef, however technically, it isn’t beef. Taco Bell promotes food items presented as containing ground beef. However beef makes up only 35 percent of the meat-like filling. Word has gotten out about the true nature of merchandise Taco Bell promotes as beef, which has resulted in a lawsuit accusing the fast food chain of false marketing. Maybe if they had taken out a good personal loan, they could have paid for real meat. Post resource – Taco Bell class action suit says its taco meat is not really beef by MoneyBlogNewz.

The Taco Bell class action suit

Claims made in Taco Bell advertising that its taco beef is "ground beef," or "seasoned ground beef" are hard to digest for a California woman who wants to keep the "Mexican-inspired" food chain honest. After learning that Taco Bell taco meat contained a long list of additives and fillers ranging from oatmeal to silica, she employed a law firm. Beasly, Allen, Crow, Methvin, Portis & Miles of Montgomery, Ala., filed a Taco Bell class-action suit in CA January 21 on her behalf. It’s demanded that Taco Bell beef be called "filing" by the class action lawsuit. This is because 65 percent of it is just chemicals, preservatives and extenders.

Taco bell's beef isn't beef

The official definition of ground beef that the U.S. Department of Agriculture states is what the Taco Bell false advertising lawsuit is about. Fresh or frozen beef with no more than 30 percent fat with zero water, phosphates, binders or extenders is how the United States Department of Agriculture defines ground beef. Taco Bell taco meat is laden with such phosphates, binders and extenders as sodium phosphate, potassium phosphate, water, "isolated oat product" and silicon dioxide (an anti-caking agent). According to USDA definition, Taco Bell taco meat does not even qualify as "taco filling," which must be at least 40 percent fresh beef.

What you are really eating at Taco Bell

While not denying the facts of the Taco Bell class action lawsuit, Taco Bell denies its marketing is misleading and said millions of consumers agree. The woman who initiated the suit said she's not in it for the money. She simply wants the court to require that Taco Bell quit marketing that it’s selling beef.

Citations

New York Daily News

nydailynews.com/news/national/2011/01/25/2011-01-25_taco_bell_is_using_false_advertising_when_it_calls_its_food_beef_according_to_la.html

Daily Tech

dailytech.com/Class+Action+Lawsuit+Has+a+Beef+with+Taco+Bells+Meat/article20743.htm

Taco Bell

tacobell.com/menuitem/Beefy-Crunch-Burrito

al.com

blog.al.com/montgomery/2011/01/taco_bell_responds_to_suit_mil.html



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