UltraViolet is the newest brainchild of a large consortium of tech companies. Designed to be a “digital movie locker” and media management system, UltraViolet aims to allow consumers to view movies they’ve purchased on multiple devices. A Disney-backed competitor is already on the horizon, despite the large list of supporters for UltraViolet. Article resource – UltraViolet aims to simplify movie ownership by Personal Money Store.
Cloud computing creates the basis of UltraViolet
You will find a large number of big media companies within the UltraViolet consortium. An account at UltraViolet’s website, uvvu.com, will track all media purchases. Customers will then be able to use this “digital token” that will allow them to play the film on a wide variety of devices and services. You could watch a movie that you purchased at Best Purchase with your Comcast account. A digital download could possibly be picked up as a DVD at Best Buy. The stated goal of UltraViolet is, simply, cross-compatibility without hassle.
Challenges facing UltraViolet
There is already a format war shaping up with UltraViolet as one of the major players. Disney is developing their own digital rights management system codenamed KeyChest. Disney’s film library includes all the movies of Marvel Entertainment and Pixar Studios. The Walt Disney Business has Steve Jobs as a board member. The UltraViolet system may not be usable on any Apple device, because Apple did not sign onto the UltraViolet system.
Which digital management system will win?
If previous format wars are any indication, there will be a number of years where both formats for digital rights management will co-exist. Eventually, whichever format the pornography industry sides with is likely to win. Lack of corporate support or customer support have killed comparable moves in the music industry. User interface, library, and customer support are all going to be deciding factors for KeyChest or UltraViolet.
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