The Google algorithm change on February 25 had an immediate and dramatic influence on the online writing industry. Every aspect of the internet publishing industry was impacted. For much better or worse, jobs, share prices, income and traffic volume for content companies changed along with the algorithm. Google changed its search algorithm to stem the tide of worthless content that has been overwhelming its search motor results, a move that shifted a believed $1 billion across the content material industry.
Google changes algorithm for content
Google’s search quality has not been that great in the last year with all the content accessible on the internet. Several industry groups have publicly encouraged Google to take action to repair the quality of its search. The Google algorithm change is meant to punish content material farms and reward research, in-depth states and thoughtful analysis, Google states, and it affected the online writing industry as soon as Google flipped the switch. Any sites that had original high quality content on them all the sudden got a lot of traffic. This was bad news for some websites though. Any sites there to get traffic in by luring in individuals ended up losing. The algorithm update has noticeably changed 11.8 percent of search queries, in accordance with Google. Based on the almost 12 billion search queries Google fielded in January, the algorithm modification could impact 1.4 billion searches this month, according to comScore, an internet marketing research business.
Content material farms take a huge hit
There was a 5 to 50 percent increase in traffic to the Online Publishers Association's website a day after Google's algorithm change. According to web metrics firm Sistrix, content material farms specializing in so-called “click bait” took a big hit. Yahoo's Association Content, Ezinearticles.com, Wisegeek.com and Mahalo.com are all sites that got hit. There was a drop in traffic of over 75 percent at these online websites. Mahalo.com laid off 10 percent of its workforce last week. A mix of high quality and click bait was found at Demand Media which is considered a content material farm. Although Demand Media’s eHow.com stock took an instant hit shortly after a $1.7 billion IPO, the business ultimately benefited from the Google algorithm modification. Other Demand Media sites for instance AnswerBag.com and Trails.com suffered.
Google gives, and Google takes away
About 20 to 30 percent of traffic on a page is brought in when on the top listing of a Google search which helped online writing. Second and third spots collect 5 percent to 10 percent. About 1 percent of traffic goes to all other outcomes on the page. It is harmful to a company to get to the second page. It gets hardly any hits. The new Chrome browser for Google called Personal Blocklist lets users cut off any offensive domains when they show up in search outcomes which Google algorithms tend to follow. The Personal Blocklist data isn't used, claims Google, to determine which companies to block. Nevertheless about 84 percent of blocked domains were demoted with the change in algorithm.
Information from
CNN
money.cnn.com/2011/03/08/technology/google_algorithm_change/index.htm
CNN Money
money.cnn.com/2011/03/08/technology/google_algorithm_change/index.htm” target=”_blank
Adweek
adweek.com/aw/content_display/news/e3i0fcd39a826b5c1cd3b13fba6c2a9dfba” target=”_blank
International Business Times
ibtimes.com/articles/116434/20110225/demand-media-google-algorithms-content-farms.htm
Sistrix
sistrix.com/blog/985-google-farmer-update-quest-for-quality.html
Google blog
googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html
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