The California State Assembly is set to consider a bill that would green-light “Digital Electronic License Plate” technology. These digi-plates would turn any license plate into a mobile advertising space, flashing ads if the car sits still for more than four seconds. With no formal opposition ready to debate any of these plates, are you going to see them on the road in the next year?
Article Source: Digital Electronic License Plate – California hacker’s paradise by Car Deal Expert
What exactly are digital electronic license plates?
The bill making its way through the California legislature gives the DMV their permission they need to work with companies creating so-called “Smart Plates.” These license plates are small, pre-programmed screens. During normal operation of the car (read: driving along the road) the plate displays the license plate number. The screen will display something else if you’re stopped for three or four seconds. The idea is that these plates will be able to display some advertising, a personalized message, or anything else that could be put into pixels.
Reasons for the e-plate to be a good idea
The California Assembly seems to be set to allow the DELP for one major reason: spending budget. The $ 19 billion budget hole left the state wanting any way to bring in extra cash. With a lot more than 32 million registered vehicles in the state, these e-plates would give advertisers millions of opportunities make an effort to pay the state for advertising. These e-plates would also give the chance for residents to pay a lot more money for ultra-personalization on their cars. In the end, spending budget wins.
The Digital license plate being a bad idea
Though the state budget of California might just benefit from approving DLEP e-plates, it may eventually cost the state even a lot more money. First, these electronic license plates would change your license plate at the press of a button – certainly attractive to speeders, red-light runners and criminals of all types who could hack their plates to make their numbers obstructed or invisible. Would it really be good to have each and every automobile be a billboard ad? What business wants to be the one known for causing crashes? Would you would like to be subjected to seeing even more ads while taking a drive to the next town? There also appears to be some concern about property rights. Does the state have the rights to sell space on private property for advertisements the drivers wouldn’t even make a cent on?
What do you think about it?
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